Cultural Diversity In The Workplace
Cultural Diversity in the Workplace

Cultural Diversity in the Workplace

The world that we live in is constantly evolving. The idea of a global village has gained prominence in the world of thought and practice, blurring the once ever-present ethnic, cultural, regional and national lines.

The workplace as a part of this system is also embracing the need to have a global outlook which is devoid of all forms of discrimination, with the need to appreciate the differences in individuals ranging from gender, age, ethnicity, sexual orientation and social status. This is the foundation for the elevation of cultural diversity in the workplace.

It is important at this juncture to ask some important questions; What benefits can an organization derive from cultural diversity? Why would organizations want to integrate people from different cultural and ideological backgrounds, when there is always a possibility of conflict due to these differences? Differences in language, interpretation of events can lead to miscommunication. If not addressed, awkwardness and hostilities arise.

In spite of these challenges, the benefits of cultural diversity are many. People with different backgrounds have different interpretations of events, therefore they contribute unique perspectives that allow the group to look at problems from all angles and create innovative results. With so many different and diverse minds working together, many more solutions will arise as every individual brings in their personal way of thinking, operating and solving problems and making decisions. Companies that encourage diversity and inclusion in the workplace will promote tolerance, collaboration and open-mindedness, and inspire their employees to perform to high standards.

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RS Inspire Essay
RS Inspire Essay

RS Inspire Essay

RS INSPIRE Essay Competition RusselSmith is pleased to announce the commencement of its RS Inspire Essay Competition, a contest which encourages innovative thinking and promotes the development of home-grown solutions to problems (technical and otherwise) in the Nigerian energy sector.…

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OMNI CHANNEL: A NEW SUPPORT MODEL FOR NEXT GENERATION CUSTOMERS.

In marketing and technology, ‘something is still new when we can’t find one unanimous way to spell it.

Instead of arguing about the meaning and the correct spelling, we just see it as an indicator of something new and yet to be decided by the masses. By no means is the concept under- noted or fledging. With most things that are new, there are still developing ideas.

Omni comes from the word ‘Omnis’ which can be described as ‘all’ or ‘universal’.

Furthermore, Omni channel is about true continuity of someone’s experience. Omni is all about perceiving all things and the best way for a customer to perceive everything is to allow them own their data and experience, then give them the ability to use it to guide creation and context of every future experience. This has been our practice in RUSSELSMITH over the years.

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The Foundation of Top-Notch Customer Service Is Organization

Thinking of the last interaction we had with our customers at RusselSmith, was it a pleasant experience? Given the choice, Will our Customers interact with us again? From constant feedbacks we get from our clients through our customer satisfaction Survey, most times the answer is yes. .

At RusselSmith we are constantly striving to improve our customer service because happy clients mean repeat business and referrals. The old adage that an unhappy client will tell seven people about their experience is true. And in this day and age of digital connectivity and social media, one bad review can have a detrimental impact.

As a Successful business we know that people are our greatest asset. We also know that these people need to be equipped with solid processes, systems and workflows to manage every aspect of the customer experience each and every time. An organized business operates consistently and more seamlessly than one that is constantly recreating the wheel.

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