In marketing and technology, ‘something is still new when we can’t find one unanimous way to spell it.
Instead of arguing about the meaning and the correct spelling, we just see it as an indicator of something new and yet to be decided by the masses. By no means is the concept under- noted or fledging. With most things that are new, there are still developing ideas.
Omni comes from the word ‘Omnis’ which can be described as ‘all’ or ‘universal’.
Furthermore, Omni channel is about true continuity of someone’s experience. Omni is all about perceiving all things and the best way for a customer to perceive everything is to allow them own their data and experience, then give them the ability to use it to guide creation and context of every future experience. This has been our practice in RUSSELSMITH over the years.